A collection of everything seen in Singapore.

A project to document, archive, and understand graphic design and everyday life in this city.
Mascots
Water Wally Mascot (2005-)

Water Wally Mascot (2005-)

Title: Water Wally Mascot Language: - Designer: - Type of Graphic: Mascot Client: PUB Date: 2005 Notes: Water Wally is shaped after a blue water droplet and is part of PUB’s efforts to spread its water messages in a lively and interactive way. It was unveiled to the public in 2005 by the Minister of the Environment and Water...
Singa the Courtesy Lion (2009)

Singa the Courtesy Lion (2009)

Title: Singa the Courtesy Lion Language: - Designer: - Type of Graphic: Mascot Client: Singapore Kindness Movement Date: 2009 Notes: Singa is the mascot for the Singapore Kindness Movement. He was first created in 1982 for the then National Courtesy Campaign. After the campaign became part of the Singapore Kindness Movement (SKM) in 2001, he took...
Singa the Courtesy Lion (1982-2001)

Singa the Courtesy Lion (1982-2001)

Title: Singa the Courtesy Lion Language: - Designer: Ministry of Culture, Basskaran Nair, Joseph Teo, Ahmad Assan, Eileen Wat Type of Graphic: Mascot Client: National Courtesy Campaign, Ministry of Culture Date: 1982-2001 Notes: In 1982, this chubby golden lion with a red t-shirt printed with a smiley face became the mascot of the National Courtesy...
Captain Green (Superhero)

Captain Green (Superhero)

Title: Captain Green Language: - Designer: - Type of Graphic: Mascot Client: Ministry of Environment Date: 1997 Notes: The original Captain Green was unveiled in November 1990, during Singapore’s first “Clean & Green Week” campaign, which encouraged Singaporeans to adopt a clean and green lifestyle. It often came with a “Green For Life” slogan. A frog...
Captain Green

Captain Green

Title: Captain Green Language: - Designer: Ogilvy & Mather Type of Graphic: Mascot Client: Ministry of Environment Date: 1990-1997 Notes: Captain Green was unveiled in November 1990, during Singapore’s first “Clean & Green Week” campaign, which encouraged Singaporeans to adopt a clean and green lifestyle. It often came with a “Green For Life” slogan. A frog...
Teamy (1982-1999)

Teamy (1982-1999)

Title: Teamy Language: - Designer: - Type of Graphic: Mascot Client: National Productivity Board (NPB) Date: 1982-1999 Notes: Teamy, the productivity bee, was introduced in 1982 as the mascot for the NPB. The successful introduction of Singa the Lion for the National Courtesy Campaign four months before sparked the idea to design a mascot for...
Smiley

Smiley

Title: Smiley Language: - Designer: - Type of Graphic: Mascot Client: Singapore Tourist Promotion Board / Ministry of Culture Date: 1978-1982 Notes: This smiling face was the mascot for the Ministry of Culture’s National Courtesy Campaign before the iconic Singa the Lion was introduced in 1982. While the courtesy campaign only officially began in 1979,...